{"id":156,"date":"2025-02-27T16:13:50","date_gmt":"2025-02-27T16:13:50","guid":{"rendered":"https:\/\/ecjo2.commu.isfsc.be\/?p=156"},"modified":"2025-02-27T16:32:11","modified_gmt":"2025-02-27T16:32:11","slug":"cassandra-ngotti-femme-daffaires-qui-concilie-innovation-et-adaptation-face-a-lintelligence-artificielle","status":"publish","type":"post","link":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/2025\/02\/27\/cassandra-ngotti-femme-daffaires-qui-concilie-innovation-et-adaptation-face-a-lintelligence-artificielle\/","title":{"rendered":"Cassandra Ngotti, femme d&rsquo;affaires qui concilie innovation et adaptation face \u00e0 l&rsquo;intelligence artificielle"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Un \u00e9quilibre difficile a trouver entre l&rsquo;entreprenariat et l&rsquo;utilisation des I.A .<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l&rsquo;\u00e2ge de 21 ans, ic\u00f4ne en plein essor dans le domaine de la communication et de la gestion. Cr\u00e9atrice et directrice de l&rsquo;agence de communication,&nbsp;Python agency&nbsp;, elle a r\u00e9ussi \u00e0 concr\u00e9tiser son ambition en un projet concret, ax\u00e9 sur la valorisation des talents et la cr\u00e9ation de strat\u00e9gies marketing pour les marques. De nos jours, elle se concentre sur un d\u00e9fi crucial : l&rsquo;influence croissante de l&rsquo;intelligence artificielle sur son domaine professionnel et le domaine dans lequel elle travaille.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00ab&nbsp;L&rsquo;intelligence artificielle est devenue un outil essentiel&nbsp;\u00bb<\/em> Cassandra Ngotti<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Le parcours de cette jeune femme vers le monde de l&rsquo;entrepreneuriat n&rsquo;a pas \u00e9t\u00e9 parfait. Son projet a travers\u00e9 diff\u00e9rentes \u00e9tapes avant de se transformer en l&rsquo;agence qu&rsquo;elle dirige actuellement. \u00c0 l&rsquo;origine, il s&rsquo;agissait d&rsquo;un label puis d&rsquo;une entreprise, avant de se tourner vers une expansion plus \u00e9tendue comprenant le mannequinat, la mode de luxe et, \u00e0 terme, les cosm\u00e9tiques \u00bb, explique-t-elle avec motivation. Aujourd&rsquo;hui, son agence se divise en plusieurs branches : une section sp\u00e9cialis\u00e9e dans les mannequins, une autre dans les influenceurs, et une derni\u00e8re sp\u00e9cialis\u00e9e dans le conseil marketing pour les marques.<br>.<br><br>R\u00e9alisant l&rsquo;importance croissante de l&rsquo;intelligence artificielle dans son domaine, c&rsquo;est principalement son utilisation quotidienne qui l&rsquo;a persuad\u00e9e de son utilit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle confie \u00ab&nbsp;<em>qu&rsquo;un an apr\u00e8s le d\u00e9marrage de son entreprise, elle a r\u00e9alis\u00e9 que je l&rsquo;utilisais en permanence, notamment pour r\u00e9diger des courriels, g\u00e9rer les r\u00e9ponses automatiques et structurer ses id\u00e9es.<\/em>&nbsp;\u00bb Atteinte de dyslexie, elle utilise ces outils afin d&rsquo;am\u00e9liorer la pr\u00e9cision et la fluidit\u00e9 de ses \u00e9changes. Quelques int\u00e9grations de l&rsquo;IA ont \u00e9t\u00e9 effectu\u00e9es de mani\u00e8re subtile. Elle remarque que les correcteurs automatiques des courriels, par exemple, sont une forme d&rsquo;intelligence artificielle que l&rsquo;on n\u00e9glige souvent. Cependant, plut\u00f4t que de se baser exclusivement sur la technologie, elle souligne l&rsquo;importance de pr\u00e9server une touche personnelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;<em>Il est possible d&rsquo;\u00e9crire un mail r\u00e9dig\u00e9 par une IA, mais il ne refl\u00e8te pas toujours ma fa\u00e7on de parler. J&rsquo;ai appris \u00e0 adapter son travail pour qu&rsquo;il me ressemble<\/em> \u00bb, explique-t-elle.<br><br>\u00ab&nbsp;<em>Un atout, mais pas un rempla\u00e7ant<\/em>&nbsp;\u00bb nous confie t-elle<br><br>&nbsp;Cassandra est formelle sur le fait que l&rsquo;intelligence artificielle lui permet de gagner du temps. Nous explique clairement \u00ab\u00a0<em>qu&rsquo;elle compl\u00e8te notre travail, mais ne le supprime pas<\/em>\u00ab\u00a0. Il est important de compl\u00e9ter notre travail, mais ne pas le supprimer. Un texte g\u00e9n\u00e9r\u00e9 par une IA sera actuel, mais il est n\u00e9cessaire de le retravailler. Elle met aussi en avant l&rsquo;importance de l&rsquo;humain dans son domaine pour lequel celui-ci a obtenu son dipl\u00f4me : \u00ab<em> Dans la communication et le management, l&rsquo;\u00e9motion et l&rsquo;authenticit\u00e9 sont primordiales. On ne peut pas automatiser une relation humaine <\/em>\u00bb.<br><br>Consciente des discussions qui gravitent autour de l&rsquo;intelligence artificielle, y compris la crainte qu&rsquo;elle puisse remplacer certains postes de travail. Elle dit que \u00ab<em> l&rsquo;on doit parvenir \u00e0 un \u00e9quilibre : l&rsquo;utiliser comme un avantage, pas comme un substitut. Mon conseil aux entreprises serait de ne pas perdre de vue l&rsquo;importance de l&rsquo;humain. L&rsquo;intelligence artificielle est un instrument extraordinaire, mais elle ne doit jamais supplanter ce qui constitue notre unicit\u00e9 <\/em>\u00bb.<br><br>Elle ne s&rsquo;attend pas \u00e0 une r\u00e9volution radicale dans sa profession, mais croit que l&rsquo;IA continuera de progresser et proposera de nouveaux moyens d&rsquo;am\u00e9liorer l&rsquo;efficacit\u00e9. D&rsquo;ici l\u00e0, elle envisage de continuer \u00e0 d\u00e9velopper son agence tout en pr\u00e9servant son identit\u00e9 et sa marque personnelle.<br><br>Une histoire qui, tout comme son ambition, ne fait que prendre son envol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-420\" alt=\"\" src=\"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-572x1024.jpeg\" data-object-fit=\"cover\" srcset=\"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-572x1024.jpeg 572w, https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-168x300.jpeg 168w, https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-768x1375.jpeg 768w, https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6.jpeg 821w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">                                 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">                    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">            <\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">                                                                                                                                         @pythonagency<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un \u00e9quilibre difficile a trouver entre l&rsquo;entreprenariat et l&rsquo;utilisation des I.A . \u00c0 l&rsquo;\u00e2ge de 21 ans, ic\u00f4ne en plein<\/p>\n","protected":false},"author":41,"featured_media":420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"no_sidebar_full_width","colormag_page_sidebar_layout":"right_sidebar","_crdt_document":"","footnotes":""},"categories":[32,1],"tags":[58],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","category-uncategorized","tag-ia"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-150x150.jpeg","medium":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-168x300.jpeg","medium_large":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-768x1375.jpeg","large":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-572x1024.jpeg","1536x1536":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6.jpeg","2048x2048":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6.jpeg","colormag-highlighted-post":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-392x272.jpeg","colormag-featured-post-medium":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-390x205.jpeg","colormag-featured-post-small":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-130x90.jpeg","colormag-featured-image":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-800x445.jpeg","colormag-default-news":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-150x150.jpeg","colormag-featured-image-large":"https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-821x600.jpeg"},"magazineBlocksPostAuthor":{"name":"Bakajika Lungonzo","avatar":"https:\/\/secure.gravatar.com\/avatar\/ad5d9acf22601cbd14a07d3bef1c0090bbba376b85a9baf05b6ce372fe954646?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Un \u00e9quilibre difficile a trouver entre l&rsquo;entreprenariat et l&rsquo;utilisation des I.A . \u00c0 l&rsquo;\u00e2ge de 21 ans, ic\u00f4ne en plein","magazineBlocksPostCategories":["Technologie","Uncategorized"],"magazineBlocksPostViewCount":66,"magazineBlocksPostReadTime":4,"magazine_blocks_featured_image_url":{"full":["https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6.jpeg",821,1470,false],"medium":["https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-168x300.jpeg",168,300,true],"thumbnail":["https:\/\/ecjo2.commu.isfsc.be\/wp-content\/uploads\/2025\/02\/2F2772CE-77A8-429A-9FD9-F46833BCC6D6-150x150.jpeg",150,150,true]},"magazine_blocks_author":{"display_name":"Bakajika Lungonzo","author_link":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/author\/bakajika-lungonzo\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/ad5d9acf22601cbd14a07d3bef1c0090bbba376b85a9baf05b6ce372fe954646?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-32\">Technologie<\/a> <a href=\"#\" class=\"category-link category-link-1\">Uncategorized<\/a>","_links":{"self":[{"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":4,"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":606,"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/posts\/156\/revisions\/606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/media\/420"}],"wp:attachment":[{"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecjo2.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}